COSRX
Brand & packaging renewal study
COSRX is a Korean cosmetic brand that has grown rapidly both domestically and internationally since launching in 2013.
The brand felt a need to refresh its brand identity and unify the various packaging designs so that customers can recognise them as a one unified brand, and also appeal more towards their target segment of 25-35s young professionals.
With this brief, a new label design system was proposed to help customers easily choose the product depending on their needs, along with graphic motifs driven from the natural forms for the brand communication on social media and their e-commerce packaging.
Brand & packaging renewal study
COSRX is a Korean cosmetic brand that has grown rapidly both domestically and internationally since launching in 2013.
The brand felt a need to refresh its brand identity and unify the various packaging designs so that customers can recognise them as a one unified brand, and also appeal more towards their target segment of 25-35s young professionals.
With this brief, a new label design system was proposed to help customers easily choose the product depending on their needs, along with graphic motifs driven from the natural forms for the brand communication on social media and their e-commerce packaging.
