Poi Co.

Poi Co. is a premium original paper goods brand founded by Jiyeun Sung in 2019.

The brand identity, product design and art direction were conducted to embrace brand DNA: functionality and simplicity.

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Founder: Jiyeun Sung
Art direction: Jiyeun Sung
Brand identity: Jiyeun Sung
Product design: Jiyeun Sung
Web design: Jiyeun Sung
Photography: Jiyeun Sung