Jiyeun Sung https://jiyeunsung.com Jiyeun Sung Sun, 26 Jan 2025 03:54:25 +0000 https://jiyeunsung.com en Revolut Airport OOH https://jiyeunsung.com/Revolut-Airport-OOH Thu, 23 Jan 2025 00:44:30 +0000 Jiyeun Sung https://jiyeunsung.com/Revolut-Airport-OOH Revolut Airport OOH&nbsp;Revolut has designed new airport creatives to position itself as a premium, primary banking brand.The campaign was developed in-house, from concept to final execution, in collaboration with Oddigy for photography and moving images. I worked closely with motion and 3D designers to create elevated visuals, develop a layout system, and provide visual guidelines to ensure scalability across multiple European airports. The campaign is currently being rolled out in Rome, Brussels, Manchester, and Helsinki, with more locations to follow. Creative director: Gareth MorganVisual design: Jiyeun Sung3D illustration: Mateusz ChojnowskiMotion: Modestas Jurkus Sound: Thomas Campbell Copy: Jess PhlanPhotography: Oddigy Moving image: Paul Akinrinlola <img width="1863" height="930" width_o="1863" height_o="930" data-src="https://freight.cargo.site/t/original/i/7d612d8a80fde6f4e9a5c9e2f76fffb4c4438167eb7cd2c88658eda7a12c288d/Revolut-Airport-hero01.png" data-mid="225427183" border="0" src="https://freight.cargo.site/w/1000/i/7d612d8a80fde6f4e9a5c9e2f76fffb4c4438167eb7cd2c88658eda7a12c288d/Revolut-Airport-hero01.png" /> <img width="640" height="1138" width_o="640" height_o="1138" data-src="https://freight.cargo.site/t/original/i/08be0ae4a8f9c996e08cfcf8e1e186c3eefee2463b7cb2e9bbd1acd5701c858e/Revolut-Travelator-Video01-10s.gif" data-mid="225426869" border="0" src="https://freight.cargo.site/w/640/i/08be0ae4a8f9c996e08cfcf8e1e186c3eefee2463b7cb2e9bbd1acd5701c858e/Revolut-Travelator-Video01-10s.gif" /> <img width="1221" height="1055" width_o="1221" height_o="1055" data-src="https://freight.cargo.site/t/original/i/3ffaccb8fa4294d46a88151f883e957b156b1f15c67129ccb598456ed84ce7ee/Revolut_048-1-1.png" data-mid="225427218" border="0" src="https://freight.cargo.site/w/1000/i/3ffaccb8fa4294d46a88151f883e957b156b1f15c67129ccb598456ed84ce7ee/Revolut_048-1-1.png" /> <img width="903" height="930" width_o="903" height_o="930" data-src="https://freight.cargo.site/t/original/i/f8f179e76e952bfcc6ee156b56fc3e2fcba1cf44d4e961dc1358d72f15629d6a/Frame-1707479247.png" data-mid="225427227" border="0" src="https://freight.cargo.site/w/903/i/f8f179e76e952bfcc6ee156b56fc3e2fcba1cf44d4e961dc1358d72f15629d6a/Frame-1707479247.png" /> <img width="901" height="930" width_o="901" height_o="930" data-src="https://freight.cargo.site/t/original/i/092ef2e73050428428bb0d36a7421a3618cbb96327669e48d6fb5178498b25fb/Revolute1068_V2_EXTENDED.png" data-mid="225427224" border="0" src="https://freight.cargo.site/w/901/i/092ef2e73050428428bb0d36a7421a3618cbb96327669e48d6fb5178498b25fb/Revolute1068_V2_EXTENDED.png" /> <img width="2442" height="1015" width_o="2442" height_o="1015" data-src="https://freight.cargo.site/t/original/i/a79d372786f037d8e8faef1992ab23cac8eda5905e22ed8e92dac8fab7d0d2de/Frame-1707479402.png" data-mid="225427522" border="0" src="https://freight.cargo.site/w/1000/i/a79d372786f037d8e8faef1992ab23cac8eda5905e22ed8e92dac8fab7d0d2de/Frame-1707479402.png" /> <img width="1730" height="1510" width_o="1730" height_o="1510" data-src="https://freight.cargo.site/t/original/i/570b6f1fec4b9d59c19f8c072158004c1f2c0ca27dc75edb7edd6c0e49b39562/Frame-1707479405.png" data-mid="225427879" border="0" src="https://freight.cargo.site/w/1000/i/570b6f1fec4b9d59c19f8c072158004c1f2c0ca27dc75edb7edd6c0e49b39562/Frame-1707479405.png" /> <img width="640" height="1138" width_o="640" height_o="1138" data-src="https://freight.cargo.site/t/original/i/3969a7ef17ef525cbf30af6f931a5a8e0798e4959a94b740c059ee5fac071652/Revolut-Travelator-Video02-10s-Black.gif" data-mid="225426872" border="0" src="https://freight.cargo.site/w/640/i/3969a7ef17ef525cbf30af6f931a5a8e0798e4959a94b740c059ee5fac071652/Revolut-Travelator-Video02-10s-Black.gif" /> Revolut Rebrand https://jiyeunsung.com/Revolut-Rebrand Sun, 26 Jan 2025 03:54:25 +0000 Jiyeun Sung https://jiyeunsung.com/Revolut-Rebrand Revolut Rebrand Creative director: Oliver JacksonVisual design: Jiyeun Sung, Po-Chun Chou3D illustration: Riccardo Farris, Mateusz Chojnowski Motion: Modestas Jurkus Sound: Thomas Campbell Copy: Jess PhlanPhotography: Oddigy <img width="1850" height="2160" width_o="1850" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c4e2e55565806a66778496235f7caafe8125b4159ddcffec7ea0bb2404753394/Revolut-rebrand-2023-logo01.png" data-mid="225521147" border="0" src="https://freight.cargo.site/w/1000/i/c4e2e55565806a66778496235f7caafe8125b4159ddcffec7ea0bb2404753394/Revolut-rebrand-2023-logo01.png" /> <img width="1850" height="2160" width_o="1850" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f68371802c511f9d1963c1fc931d0a02b01ef1966bcc24b351dfa8fd07b2ce4b/Revolut-rebrand-2023-logo02.png" data-mid="225521146" border="0" src="https://freight.cargo.site/w/1000/i/f68371802c511f9d1963c1fc931d0a02b01ef1966bcc24b351dfa8fd07b2ce4b/Revolut-rebrand-2023-logo02.png" /> <img width="3750" height="2110" width_o="3750" height_o="2110" data-src="https://freight.cargo.site/t/original/i/d9be4c1eed999d95a1440876913de4293b0de2043144ddeeb5c997ed28ffee4f/Revolut.Press.Tagline.png" data-mid="225521148" border="0" src="https://freight.cargo.site/w/1000/i/d9be4c1eed999d95a1440876913de4293b0de2043144ddeeb5c997ed28ffee4f/Revolut.Press.Tagline.png" /> <img width="1468" height="1580" width_o="1468" height_o="1580" data-src="https://freight.cargo.site/t/original/i/11a84e67ae7e883c3e7f1418e03b36c8c159cb1584b7d0cb5b65a2a796feba9f/Revolut-rebrand-2023-typography.png" data-mid="225521467" border="0" src="https://freight.cargo.site/w/1000/i/11a84e67ae7e883c3e7f1418e03b36c8c159cb1584b7d0cb5b65a2a796feba9f/Revolut-rebrand-2023-typography.png" /> <img width="1094" height="840" width_o="1094" height_o="840" data-src="https://freight.cargo.site/t/original/i/bd075badbe3336a30e84fee97a768af9cc8090b266eaceb1d1dd31e5b817a260/Comp-1.gif" data-mid="225555726" border="0" src="https://freight.cargo.site/w/1000/i/bd075badbe3336a30e84fee97a768af9cc8090b266eaceb1d1dd31e5b817a260/Comp-1.gif" /> <img width="3750" height="2110" width_o="3750" height_o="2110" data-src="https://freight.cargo.site/t/original/i/e742b1b7a2a033d57266d4931f579c1458028da7ce1740a5d30569b84c0dc1a1/Revolut.Press.LF.OOH.07.png" data-mid="225521356" border="0" src="https://freight.cargo.site/w/1000/i/e742b1b7a2a033d57266d4931f579c1458028da7ce1740a5d30569b84c0dc1a1/Revolut.Press.LF.OOH.07.png" /> <img width="3760" height="2100" width_o="3760" height_o="2100" data-src="https://freight.cargo.site/t/original/i/4f83d28fac7e55f5565b8a2e9870bb89a5b5ddcac22d6b6e8c0815172106d5e4/Frame-1707480041.png" data-mid="225521357" border="0" src="https://freight.cargo.site/w/1000/i/4f83d28fac7e55f5565b8a2e9870bb89a5b5ddcac22d6b6e8c0815172106d5e4/Frame-1707480041.png" /> Cosrx https://jiyeunsung.com/Cosrx Wed, 03 Mar 2021 09:40:29 +0000 Jiyeun Sung https://jiyeunsung.com/Cosrx COSRX Brand &amp; packaging renewal study COSRX is a Korean cosmetic brand that has grown rapidly both domestically and internationally since launching in 2013. The brand felt a need to refresh its brand identity and unify the various packaging designs so that customers can recognise them as a one unified brand, and also appeal more towards their target segment of 25-35s young professionals. With this brief, a new label design system was proposed to help customers easily choose the product depending on their needs, along with graphic motifs driven from the natural forms for the brand communication on social media and their e-commerce packaging. Client: CosrxAgency: Studio Double D, SeoulDesigner: Jiyeun Sung&nbsp; <img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/539589da2b898981669efbe8eb384c362a3a978c0996ae468274f75221d63174/Cosrx_rebranding_logo_3.gif" data-mid="100726226" border="0" src="https://freight.cargo.site/w/1000/i/539589da2b898981669efbe8eb384c362a3a978c0996ae468274f75221d63174/Cosrx_rebranding_logo_3.gif" /> <img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/a8d4913795a3b789d2b5f372238e4510846b3bafa7544a8e5fc7c2ad7c4f6932/Cosrx_rebranding_.jpg" data-mid="100722956" border="0" src="https://freight.cargo.site/w/1000/i/a8d4913795a3b789d2b5f372238e4510846b3bafa7544a8e5fc7c2ad7c4f6932/Cosrx_rebranding_.jpg" /> <img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/fc74d7401c3f572b0222c58c7ef29fa4d61b823ef1ad304f220d081626af72b1/Cosrx_rebranding_3.jpg" data-mid="100802400" border="0" src="https://freight.cargo.site/w/1000/i/fc74d7401c3f572b0222c58c7ef29fa4d61b823ef1ad304f220d081626af72b1/Cosrx_rebranding_3.jpg" /><img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/bd2d30fe1a69ea1b039d7c2e778ca09bb22dacbd570f297bdab19517f75aa3f5/Cosrx_rebranding_4.jpg" data-mid="100722959" border="0" src="https://freight.cargo.site/w/1000/i/bd2d30fe1a69ea1b039d7c2e778ca09bb22dacbd570f297bdab19517f75aa3f5/Cosrx_rebranding_4.jpg" /><img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/d5e350fd6f3aa0424e96c1906071799967154199ce8330512bfdbe7b58eb34e2/Cosrx_rebranding_2.jpg" data-mid="100722957" border="0" src="https://freight.cargo.site/w/1000/i/d5e350fd6f3aa0424e96c1906071799967154199ce8330512bfdbe7b58eb34e2/Cosrx_rebranding_2.jpg" /><img width="2133" height="2465" width_o="2133" height_o="2465" data-src="https://freight.cargo.site/t/original/i/bf7024c2586d747b1dd84c6cc895fced4601fa9af7c7590ebc87c4236061da75/Cosrx_rebranding_9.jpg" data-mid="100724218" border="0" src="https://freight.cargo.site/w/1000/i/bf7024c2586d747b1dd84c6cc895fced4601fa9af7c7590ebc87c4236061da75/Cosrx_rebranding_9.jpg" /><img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/c6d312fc5dd10d52b664379cf7ef99a43f39fe3b14b61e620baf32bdf766f6d6/Cosrx_rebranding_7.jpg" data-mid="100722962" border="0" src="https://freight.cargo.site/w/1000/i/c6d312fc5dd10d52b664379cf7ef99a43f39fe3b14b61e620baf32bdf766f6d6/Cosrx_rebranding_7.jpg" /><img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8b47897916325f02a74cfc3b25304438b2614d6c1f5ee6a4ce192267ee18da24/Cosrx_rebranding_mailing-box.jpg" data-mid="100805014" border="0" src="https://freight.cargo.site/w/1000/i/8b47897916325f02a74cfc3b25304438b2614d6c1f5ee6a4ce192267ee18da24/Cosrx_rebranding_mailing-box.jpg" /> Poi Co. https://jiyeunsung.com/Poi-Co Tue, 23 Feb 2021 12:33:55 +0000 Jiyeun Sung https://jiyeunsung.com/Poi-Co Poi Co. Poi Co. is a premium original paper goods brand founded by Jiyeun Sung in 2019. The brand identity, product design and art direction were conducted to embrace brand DNA: functionality and simplicity. Visit the shop Founder: Jiyeun Sung Art direction: Jiyeun Sung Brand identity: Jiyeun SungProduct design: Jiyeun Sung Web design: Jiyeun Sung Photography: Jiyeun Sung <img width="2667" height="1667" width_o="2667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/836d8525079931a49e86ae9cc48093b64ffac3838e10d0345608713cf6126c55/Poico_rebranding_flow_2.jpg" data-mid="99850598" border="0" src="https://freight.cargo.site/w/1000/i/836d8525079931a49e86ae9cc48093b64ffac3838e10d0345608713cf6126c55/Poico_rebranding_flow_2.jpg" /> <img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/457acbf8ff783b5c111c6e08a8c40f3460fbc6dd5b7d6af00be4969e8f14b9d0/Poico_rebranding_flow_v2_.jpg" data-mid="99881188" border="0" src="https://freight.cargo.site/w/1000/i/457acbf8ff783b5c111c6e08a8c40f3460fbc6dd5b7d6af00be4969e8f14b9d0/Poico_rebranding_flow_v2_.jpg" /> <img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/0211dc4dbb4aac448ddacddfb873921b688d675960af9c28f18407839267c735/Poico_rebranding_flow_v2_5.jpg" data-mid="99881194" border="0" src="https://freight.cargo.site/w/1000/i/0211dc4dbb4aac448ddacddfb873921b688d675960af9c28f18407839267c735/Poico_rebranding_flow_v2_5.jpg" /> <img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/76c1a75692d0f2cd577d2e4ccf65617f9d16a86828ef7f06a9fb53a733bedd5d/Poico_rebranding_flow_v2_2.jpg" data-mid="99881189" border="0" src="https://freight.cargo.site/w/1000/i/76c1a75692d0f2cd577d2e4ccf65617f9d16a86828ef7f06a9fb53a733bedd5d/Poico_rebranding_flow_v2_2.jpg" /> <img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/95ff4715899600dcfdcd76839c46e53ed4ad8c362eb3c26b2215a42fd94985cf/Poico_rebranding_flow_v2_3.jpg" data-mid="99881192" border="0" src="https://freight.cargo.site/w/1000/i/95ff4715899600dcfdcd76839c46e53ed4ad8c362eb3c26b2215a42fd94985cf/Poico_rebranding_flow_v2_3.jpg" /> <img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/8af18ee6d497ee9a0c92412f949f0b5ac7861c5f9359582d999759b1849043c4/Poico_rebranding_flow_v2_4.jpg" data-mid="99881193" border="0" src="https://freight.cargo.site/w/1000/i/8af18ee6d497ee9a0c92412f949f0b5ac7861c5f9359582d999759b1849043c4/Poico_rebranding_flow_v2_4.jpg" /> <img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/a0d16805df41b5befe18eb0fbb144fd9030c6a8d8e849a11f83008e61dfc245f/Poico_rebranding_flow_v2_6.jpg" data-mid="99881195" border="0" src="https://freight.cargo.site/w/1000/i/a0d16805df41b5befe18eb0fbb144fd9030c6a8d8e849a11f83008e61dfc245f/Poico_rebranding_flow_v2_6.jpg" /><img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/2a34188b958f3ddb243ae8f2266838b7af4dd093c9aa6ff61c4f7dd89390afc2/Poico_rebranding_flow_v2_7.jpg" data-mid="99881196" border="0" src="https://freight.cargo.site/w/1000/i/2a34188b958f3ddb243ae8f2266838b7af4dd093c9aa6ff61c4f7dd89390afc2/Poico_rebranding_flow_v2_7.jpg" /><img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/99760f68e4bce1a1ecf88c767096375ef9427b35a35294559a1bc150d8af3347/Poico_rebranding_flow_15.jpg" data-mid="100740425" border="0" src="https://freight.cargo.site/w/1000/i/99760f68e4bce1a1ecf88c767096375ef9427b35a35294559a1bc150d8af3347/Poico_rebranding_flow_15.jpg" /><img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/b13b31eff76ea973c94b48b378269655756c9e9b6002b489edb5dd76e0cd37bf/Poico_rebranding_flow_v2_8.jpg" data-mid="99881197" border="0" src="https://freight.cargo.site/w/1000/i/b13b31eff76ea973c94b48b378269655756c9e9b6002b489edb5dd76e0cd37bf/Poico_rebranding_flow_v2_8.jpg" /><img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/5e573b019901bcea0aae1663eee8ae4900c8aad4ea4b1f1f1c5ad71a4e0547ee/Poico_rebranding_flow_v2_9.jpg" data-mid="99881198" border="0" src="https://freight.cargo.site/w/1000/i/5e573b019901bcea0aae1663eee8ae4900c8aad4ea4b1f1f1c5ad71a4e0547ee/Poico_rebranding_flow_v2_9.jpg" /><img width="1665" height="1034" width_o="1665" height_o="1034" data-src="https://freight.cargo.site/t/original/i/2053aea6b53644ce5e0edcab1e220bbf792be1a6b02e4f6bcb549c291b6dc5ab/poico_webflow.gif" data-mid="101244179" border="0" src="https://freight.cargo.site/w/1000/i/2053aea6b53644ce5e0edcab1e220bbf792be1a6b02e4f6bcb549c291b6dc5ab/poico_webflow.gif" /> Hyphen https://jiyeunsung.com/Hyphen Mon, 13 May 2019 21:30:13 +0000 Jiyeun Sung https://jiyeunsung.com/Hyphen Hyphen Brand identity for global achitecture firm Hyphen. A crossbar in the initial letter H of the logo denotes its name and emphasises the connection between their branches as a global firm.We also developed a stencil alphabet set based on typeface Gza for Hyphen’s modern serif wordmark and primary type use. Find out more about this project Client: HyphenAgency: Pentagram LondonCreative Director: Angus Hyland Associate Partner: Rhian Edwards Designer: Jiyeun Sung <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b065f67cde50f25b2987c766bd52b774850b8101f0d2f4829178de7a4c37ded6/Hyphen_web_01.jpg" data-mid="42171313" border="0" src="https://freight.cargo.site/w/1000/i/b065f67cde50f25b2987c766bd52b774850b8101f0d2f4829178de7a4c37ded6/Hyphen_web_01.jpg" /> <img width="1501" height="1000" width_o="1501" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c3b9e9289ac4a0d70f34b898e1913e210010acd08f00549e0f94bb5c2fe3af33/Hyphen_web_02-02.jpg" data-mid="42171669" border="0" src="https://freight.cargo.site/w/1000/i/c3b9e9289ac4a0d70f34b898e1913e210010acd08f00549e0f94bb5c2fe3af33/Hyphen_web_02-02.jpg" /><img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/25481151ae4f6e92df7bac5e7cfe407a1c876d625289c01e6ff6b49c77df5d29/Hyphen_web_03.jpg" data-mid="42171315" border="0" src="https://freight.cargo.site/w/1000/i/25481151ae4f6e92df7bac5e7cfe407a1c876d625289c01e6ff6b49c77df5d29/Hyphen_web_03.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9daa163281cdbdfb330024648f101a16aad6405dc14480328f482d84c1ae8aa7/Hyphen_web_04.jpg" data-mid="42175422" border="0" src="https://freight.cargo.site/w/1000/i/9daa163281cdbdfb330024648f101a16aad6405dc14480328f482d84c1ae8aa7/Hyphen_web_04.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0c960e66b5deee06f15599266cdcc397f71fcda43c5a9764d6d4323f36b6fcf2/Hyphen_web_05.jpg" data-mid="42175342" border="0" src="https://freight.cargo.site/w/1000/i/0c960e66b5deee06f15599266cdcc397f71fcda43c5a9764d6d4323f36b6fcf2/Hyphen_web_05.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/de2588b6c5513e240b789bc20b1af353733bf8003f3ec73e1f55a21dd412a0db/Hyphen_web_06.jpg" data-mid="42175343" border="0" src="https://freight.cargo.site/w/1000/i/de2588b6c5513e240b789bc20b1af353733bf8003f3ec73e1f55a21dd412a0db/Hyphen_web_06.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b5d52d4b53d2681a8f3e9fffb9539a4493a70df83523d2b274b247a6877bf904/Hyphen_web_07.jpg" data-mid="42175345" border="0" src="https://freight.cargo.site/w/1000/i/b5d52d4b53d2681a8f3e9fffb9539a4493a70df83523d2b274b247a6877bf904/Hyphen_web_07.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cb3bde77f35e664af253b1a2f07a74cedfcfba37322d1774059929ed8946330c/Hyphen_web_08.jpg" data-mid="42175346" border="0" src="https://freight.cargo.site/w/1000/i/cb3bde77f35e664af253b1a2f07a74cedfcfba37322d1774059929ed8946330c/Hyphen_web_08.jpg" /> Baskin Robbins BROWN https://jiyeunsung.com/Baskin-Robbins-BROWN-1 Wed, 28 Feb 2018 08:08:36 +0000 Jiyeun Sung https://jiyeunsung.com/Baskin-Robbins-BROWN-1 Baskin Robbins BROWN Development of the entire brand identity including logo, packaging, signage and icons for "Baskin Robbins BROWN"; a new store concept and brand extension launched for ice cream brand Baskin Robbins in Seoul. Find out more about this project Client: SPC Korea Agency: Pentagram LondonCreative Director: Angus Hyland Designer: Jiyeun Sung Photography: SPC <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/426d496b081e60cf63b3e2ce72397b04654b826c8499cc2353646894f8fbc555/2017_0828_BROWN_A-85.JPG" data-mid="13594087" border="0" src="https://freight.cargo.site/w/1000/i/426d496b081e60cf63b3e2ce72397b04654b826c8499cc2353646894f8fbc555/2017_0828_BROWN_A-85.JPG" /> <img width="2134" height="1334" width_o="2134" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b085bc3f4b12d3e26d11c5cbe85ca31349404ee4707132bfb6defa116c792a1f/SPC_BROWN_Graphic-2.jpg" data-mid="15336955" border="0" src="https://freight.cargo.site/w/1000/i/b085bc3f4b12d3e26d11c5cbe85ca31349404ee4707132bfb6defa116c792a1f/SPC_BROWN_Graphic-2.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/a686de70ae567b2215260c1347d7febfcbef1fb1c72e699a88641e39f3485b84/Brown_Web_Papercup-01.jpg" data-mid="12076567" border="0" src="https://freight.cargo.site/w/1000/i/a686de70ae567b2215260c1347d7febfcbef1fb1c72e699a88641e39f3485b84/Brown_Web_Papercup-01.jpg" /> <img width="2134" height="1334" width_o="2134" height_o="1334" data-src="https://freight.cargo.site/t/original/i/22a75c960cea6fe9e7eb7f758585a4f462331ebfc6ebabcf37f9b3c9dfca9a37/SPC-BROWN-10.jpg" data-mid="15401638" border="0" src="https://freight.cargo.site/w/1000/i/22a75c960cea6fe9e7eb7f758585a4f462331ebfc6ebabcf37f9b3c9dfca9a37/SPC-BROWN-10.jpg" /> <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/dce50701a4b1ea9383257cef6f8b3f92199cbdd0fb292aaf1736c8857bee1e3b/2017_0828_BROWN_A-23.JPG" data-mid="13594085" border="0" src="https://freight.cargo.site/w/1000/i/dce50701a4b1ea9383257cef6f8b3f92199cbdd0fb292aaf1736c8857bee1e3b/2017_0828_BROWN_A-23.JPG" /> <img width="2134" height="1334" width_o="2134" height_o="1334" data-src="https://freight.cargo.site/t/original/i/0e3a0867eceb0f7ebf5fd7c31acb437244ff254236c364d880fe4a4f183b538f/SPC_BROWN_Graphic-05.jpg" data-mid="15337883" border="0" src="https://freight.cargo.site/w/1000/i/0e3a0867eceb0f7ebf5fd7c31acb437244ff254236c364d880fe4a4f183b538f/SPC_BROWN_Graphic-05.jpg" /> <img width="2134" height="1334" width_o="2134" height_o="1334" data-src="https://freight.cargo.site/t/original/i/eba04e1d6bc9f99f6155bd2b61360eff02118087fb7cd70e8cf957e26ae41d27/SPC_BROWN_Graphic-.jpg" data-mid="15336954" border="0" src="https://freight.cargo.site/w/1000/i/eba04e1d6bc9f99f6155bd2b61360eff02118087fb7cd70e8cf957e26ae41d27/SPC_BROWN_Graphic-.jpg" /> <img width="2134" height="1334" width_o="2134" height_o="1334" data-src="https://freight.cargo.site/t/original/i/29932ba6d6938db738eae2a8860221c50bf283d844d8938beffbe247fa31271a/SPC_BROWN_Graphic-4.jpg" data-mid="15336957" border="0" src="https://freight.cargo.site/w/1000/i/29932ba6d6938db738eae2a8860221c50bf283d844d8938beffbe247fa31271a/SPC_BROWN_Graphic-4.jpg" /><img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/a1be327b6fec4f701f762ccac288d19282efda4e74fa27aac84d7f43bf2d3e51/2017_0828_BROWN_A-45.JPG" data-mid="13594158" border="0" src="https://freight.cargo.site/w/1000/i/a1be327b6fec4f701f762ccac288d19282efda4e74fa27aac84d7f43bf2d3e51/2017_0828_BROWN_A-45.JPG" /><img width="1024" height="640" width_o="1024" height_o="640" data-src="https://freight.cargo.site/t/original/i/7039db773b7b3d7c1d511406f30fe6264b33ec56c2eaa4fddfecf55f02540974/SPC-BROWN-03-copy.jpg" data-mid="14991523" border="0" src="https://freight.cargo.site/w/1000/i/7039db773b7b3d7c1d511406f30fe6264b33ec56c2eaa4fddfecf55f02540974/SPC-BROWN-03-copy.jpg" /><img width="5849" height="3905" width_o="5849" height_o="3905" data-src="https://freight.cargo.site/t/original/i/af427c5785c0986d7ff3e0b6eef2d5f24233220b00c77f28ec1c093ee9c39214/2017_0828_BROWN_A-33.JPG" data-mid="13594086" border="0" src="https://freight.cargo.site/w/1000/i/af427c5785c0986d7ff3e0b6eef2d5f24233220b00c77f28ec1c093ee9c39214/2017_0828_BROWN_A-33.JPG" /><img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/ba4eb9faf5e913b9922afe63296e954cbbdfcfe82c9bd37486c05a896c91e11d/SPC-BROWN-09.jpg" data-mid="15430067" border="0" src="https://freight.cargo.site/w/1000/i/ba4eb9faf5e913b9922afe63296e954cbbdfcfe82c9bd37486c05a896c91e11d/SPC-BROWN-09.jpg" /><img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/365dd345c97fc3ac64391511335a23edb2ae314aeb5db4d38413f4f921456c39/2017_0828_BROWN_20-copy.jpg" data-mid="15337298" border="0" src="https://freight.cargo.site/w/1000/i/365dd345c97fc3ac64391511335a23edb2ae314aeb5db4d38413f4f921456c39/2017_0828_BROWN_20-copy.jpg" /><img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/1b0b187ec786fe44e495e30ee91696bab4863e01f89d5eab29f7aa8fc9fcc319/SPC_guideline_flow_.jpg" data-mid="100142208" border="0" src="https://freight.cargo.site/w/1000/i/1b0b187ec786fe44e495e30ee91696bab4863e01f89d5eab29f7aa8fc9fcc319/SPC_guideline_flow_.jpg" /> Rolls Royce Icon Design https://jiyeunsung.com/Rolls-Royce-Icon-Design Thu, 25 Feb 2021 12:41:34 +0000 Jiyeun Sung https://jiyeunsung.com/Rolls-Royce-Icon-Design Rolls-Royce Icon Design Client: Rolls Royce&nbsp;Agency: Pentagram LondonCreative Director: Angus Hyland Designer: Jiyeun Sung <img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/de3ce1ead2f33d804b63afb892f715b4df914084669d300aaf1a48e568ce7062/Poico_rebranding_flow_v.jpg" data-mid="100136222" border="0" src="https://freight.cargo.site/w/1000/i/de3ce1ead2f33d804b63afb892f715b4df914084669d300aaf1a48e568ce7062/Poico_rebranding_flow_v.jpg" /><img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/7992f7df4f4e53b5b0a1b62c7c28dbfcf60ded553dc80c03d38d22c0450af3c2/Poico_rebranding_flow_v2.jpg" data-mid="100136223" border="0" src="https://freight.cargo.site/w/1000/i/7992f7df4f4e53b5b0a1b62c7c28dbfcf60ded553dc80c03d38d22c0450af3c2/Poico_rebranding_flow_v2.jpg" /><img width="2133" height="1333" width_o="2133" height_o="1333" data-src="https://freight.cargo.site/t/original/i/6565a523bcb6300b34dc37072e29f8d2a646dab62883c461136716d740cfac98/Poico_rebranding_flow_v3.jpg" data-mid="100136224" border="0" src="https://freight.cargo.site/w/1000/i/6565a523bcb6300b34dc37072e29f8d2a646dab62883c461136716d740cfac98/Poico_rebranding_flow_v3.jpg" /> Pizza Up https://jiyeunsung.com/Pizza-Up-1 Wed, 28 Feb 2018 08:08:37 +0000 Jiyeun Sung https://jiyeunsung.com/Pizza-Up-1 Pizza Up is a new restaurant concept in Seoul where customers can customise their own pizza from type of dough to toppings. Find out more about this project Client: SPC KoreaAgency: Pentagram LondonCreative Director: Angus HylandDesigner: Jiyeun Sung and Alice Murray <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/72cc3181de80e88ef52341875e90efb92e4557a051d66b3ccc8bc315474e8ea5/PizzaUp_Web_Pizzabox01.jpg" data-mid="12076795" border="0" src="https://freight.cargo.site/w/1000/i/72cc3181de80e88ef52341875e90efb92e4557a051d66b3ccc8bc315474e8ea5/PizzaUp_Web_Pizzabox01.jpg" /> <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/f9dd19651f984acb029003b9a71e82eb56db5a362062616ad3786a6572f988e9/PizzaUp_Web_logo_01.jpg" data-mid="12076794" border="0" src="https://freight.cargo.site/w/1000/i/f9dd19651f984acb029003b9a71e82eb56db5a362062616ad3786a6572f988e9/PizzaUp_Web_logo_01.jpg" /> <img width="1280" height="783" width_o="1280" height_o="783" data-src="https://freight.cargo.site/t/original/i/cafd3d35506bb4c1275905b5b867e77eef20f5f04a143e448a528a68b9a91e92/PC040354_low-copy.jpg" data-mid="12076796" border="0" src="https://freight.cargo.site/w/1000/i/cafd3d35506bb4c1275905b5b867e77eef20f5f04a143e448a528a68b9a91e92/PC040354_low-copy.jpg" /> <img width="1157" height="853" width_o="1157" height_o="853" data-src="https://freight.cargo.site/t/original/i/c09c2668f2a87cf8ed7d2d56aa190e618b047fad304579a954ffbc5f9aeb4870/PizzaUp_Store_03.jpg" data-mid="12076793" border="0" src="https://freight.cargo.site/w/1000/i/c09c2668f2a87cf8ed7d2d56aa190e618b047fad304579a954ffbc5f9aeb4870/PizzaUp_Store_03.jpg" /><img width="2668" height="1331" width_o="2668" height_o="1331" data-src="https://freight.cargo.site/t/original/i/fd86c57713c1ae9a1116aa5288fd41548e6905384a3cb95d090c465fef4207ac/PizzaUp_patternl-01-02.jpg" data-mid="41160469" border="0" src="https://freight.cargo.site/w/1000/i/fd86c57713c1ae9a1116aa5288fd41548e6905384a3cb95d090c465fef4207ac/PizzaUp_patternl-01-02.jpg" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/53727176824a7317a24994b7d88d5ad5ee0d0c869531b20c8ba4b608171682f4/PizzaUp_Prints_Menu_01.jpg" data-mid="12076792" border="0" src="https://freight.cargo.site/w/1000/i/53727176824a7317a24994b7d88d5ad5ee0d0c869531b20c8ba4b608171682f4/PizzaUp_Prints_Menu_01.jpg" /><img width="2667" height="1778" width_o="2667" height_o="1778" data-src="https://freight.cargo.site/t/original/i/22bbec47313aae68fe29b2a1c127d2f5bf7abf922979cb041b2619590b064fb7/PizzaUp_ico_all-01.jpg" data-mid="41160096" border="0" src="https://freight.cargo.site/w/1000/i/22bbec47313aae68fe29b2a1c127d2f5bf7abf922979cb041b2619590b064fb7/PizzaUp_ico_all-01.jpg" /><img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/b049bd3cd1768618c36e8a38c9d00e23727b19785851571e89d6299f52878f89/PizzaUp_tshirt_close-up_GIF_01.gif" data-mid="12076800" border="0" src="https://freight.cargo.site/w/1000/i/b049bd3cd1768618c36e8a38c9d00e23727b19785851571e89d6299f52878f89/PizzaUp_tshirt_close-up_GIF_01.gif" /><img width="1157" height="726" width_o="1157" height_o="726" data-src="https://freight.cargo.site/t/original/i/65789d50c3eaad7f2ce425b9b3c829e72fd6a4bfa232d18b609a202ed5cfa4ee/PizzaUp_Store_02-3.jpg" data-mid="12076797" border="0" src="https://freight.cargo.site/w/1000/i/65789d50c3eaad7f2ce425b9b3c829e72fd6a4bfa232d18b609a202ed5cfa4ee/PizzaUp_Store_02-3.jpg" /> Cass Art Pad Series https://jiyeunsung.com/Cass-Art-Pad-Series Wed, 28 Feb 2018 08:08:38 +0000 Jiyeun Sung https://jiyeunsung.com/Cass-Art-Pad-Series Cass Art Pad SeriesA series of sketch pad cover designs for Cass Art. Graphic elements for each pad cover are created on actual paper with the suitable materials to provide a preview experience to the costumer. Client: Cass Art Agency: Pentagram London Creative Director: Angus Hyland Designer: Jiyeun Sung Photography: Pentagram <img width="1280" height="853" width_o="1280" height_o="853" data-src="https://freight.cargo.site/t/original/i/758c4ad070fe445b7ac93eca0e084dcc7e91255584c6d07dcce1f752c099841d/Cass-OB_Pads_GIF.gif" data-mid="12077038" border="0" src="https://freight.cargo.site/w/1000/i/758c4ad070fe445b7ac93eca0e084dcc7e91255584c6d07dcce1f752c099841d/Cass-OB_Pads_GIF.gif" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/768e1933bb27db31068342b322799215a1cb2a6e3e91c2c3e5f27099f257ec5c/Cass-OB_Oil-and-Acrylica-paper-A4---A3.jpg" data-mid="12077031" border="0" src="https://freight.cargo.site/w/1000/i/768e1933bb27db31068342b322799215a1cb2a6e3e91c2c3e5f27099f257ec5c/Cass-OB_Oil-and-Acrylica-paper-A4---A3.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/8263fb23fcd7de934990032f2c2b25cc2b25212be40248cd09dd8b6f96fa4640/Cass-OB_Calligraphy-paper-A4.jpg" data-mid="12077028" border="0" src="https://freight.cargo.site/w/1000/i/8263fb23fcd7de934990032f2c2b25cc2b25212be40248cd09dd8b6f96fa4640/Cass-OB_Calligraphy-paper-A4.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/1ca8918c3820183cfae3c25bdf0757d7d6c0bb6870cef06e8b2ab0dca1828a0f/Cass-OB_Watercolour-paper-smooth-A4---A3.jpg" data-mid="12077034" border="0" src="https://freight.cargo.site/w/1000/i/1ca8918c3820183cfae3c25bdf0757d7d6c0bb6870cef06e8b2ab0dca1828a0f/Cass-OB_Watercolour-paper-smooth-A4---A3.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/615cdd7f6942336cb2eba2bd14486818afe3f5672ac5d202cbb82040a5960325/Cass-OB_Newsprint-paper-A3.jpg" data-mid="12077030" border="0" src="https://freight.cargo.site/w/1000/i/615cdd7f6942336cb2eba2bd14486818afe3f5672ac5d202cbb82040a5960325/Cass-OB_Newsprint-paper-A3.jpg" /> Cass Art Pastel Packaging https://jiyeunsung.com/Cass-Art-Pastel-Packaging Wed, 28 Feb 2018 08:08:38 +0000 Jiyeun Sung https://jiyeunsung.com/Cass-Art-Pastel-Packaging Cass Art Pastel Packaging Client: Cass ArtAgency: Pentagram London Creative Director: Angus Hyland Designer: Jiyeun Sung Photography: Pentagram <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c2c1f8600ae7cb1612f02054f0d4cbb3756f9efe813b55f4d3b56bbcca50ccc1/Cass-OB_Artists-soft-pastel-group-shot-002.jpg" data-mid="12077542" border="0" src="https://freight.cargo.site/w/1000/i/c2c1f8600ae7cb1612f02054f0d4cbb3756f9efe813b55f4d3b56bbcca50ccc1/Cass-OB_Artists-soft-pastel-group-shot-002.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/20517ca324ed7e1b359181a6c176d234d960063fedefb19c2b65e9352770ff54/Cass-OB_Artists-soft-pastel-140-CU.jpg" data-mid="12077541" border="0" src="https://freight.cargo.site/w/1000/i/20517ca324ed7e1b359181a6c176d234d960063fedefb19c2b65e9352770ff54/Cass-OB_Artists-soft-pastel-140-CU.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/f5d1bb29893c907692dfc65eb9b94bc31aa51f180671a3c064f4b813f18304e7/Cass-OB_Artists-soft-pastel-15.jpg" data-mid="12077639" border="0" src="https://freight.cargo.site/w/1000/i/f5d1bb29893c907692dfc65eb9b94bc31aa51f180671a3c064f4b813f18304e7/Cass-OB_Artists-soft-pastel-15.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/f7d0a3ba66538b991770c0de7fc4b2c74456a9dbd58bf18005a4691bebc40da1/Cass-OB_Artists-soft-pastel-20.jpg" data-mid="12077633" border="0" src="https://freight.cargo.site/w/1000/i/f7d0a3ba66538b991770c0de7fc4b2c74456a9dbd58bf18005a4691bebc40da1/Cass-OB_Artists-soft-pastel-20.jpg" /> <img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/24ba8617a77083cd1ec57b0c4d67c88cca7cb5bdee83c86a6cc6d669253ce73b/Cass-OB_Artists-soft-pastel-140.jpg" data-mid="12077637" border="0" src="https://freight.cargo.site/w/1000/i/24ba8617a77083cd1ec57b0c4d67c88cca7cb5bdee83c86a6cc6d669253ce73b/Cass-OB_Artists-soft-pastel-140.jpg" />